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AW Faber-Castell Argentina SA in Personal Accessories (Argentina)

AW FABER-CASTELL ARGENTINA SA IN PERSONAL ACCESSORIES (ARGENTINA)
Euromonitor International
July 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 AW Faber-Castell Argentina SA: Key Facts
Summary 2 AW Faber-Castell Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 AW Faber-Castell Argentina SA: Competitive Position 2015

AW Faber-Castell Argentina SA in Personal Accessories (Argentina)

The company aims to maintain its top position in writing instruments through a brand positioning strategy bringing it close to consumers throughout their lifetime and educating consumers about sustainable manufacturing processes in order to continuously build emotional bridges with its audience. Faber-Castell aims to be perceived as a leader in educational matters. Faber-Castell has a pioneering and unique project, which involves planting trees for the production of pencils from reforested wood,...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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