Whilst consumer culture in Greece remains cash-dominated, with cash accounting for the vast majority of purchases in the country, card usage is increasing, especially with regard to debit cards. At the same time, more consumers are turning towards e-banking services for the payment of rent and public utilities. Cash transactions are losing ground to e-banking transactions. E-banking is favoured by banks, which see it as a way of minimising operating costs, and consumers, who value the safety...
Euromonitor International's ATM Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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