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The store and the Internet of Things: retail operations, marketing and beyond

The store and the Internet of Things: retail operations, marketing and beyond

The contributions to this ebook are the best papers presented at the third Colloquium on European Research in Retailing (CERR) held in Toulouse in June 2016 . The theme of this ebook focusses on the store and the Internet of Things with special focus on retail operations, marketing and influences on consumer behaviour.

A decision support system for retail assortment planning,Brand-driven retail format innovation: a conceptual framework,Do channel integration efforts pay-off in terms of online and offline customer loyalty?,Guest Editorial,In-store proximity marketing: experimenting with digital point-of-sales communication,Mavens’ price and non-price on-pack extrinsic cue search behaviours: implications for store brands,No more blaming the weather: a retailer’s approach to measuring and managing weather variability,Social, local and mobile commerce practices in omni-channel retailing: insights from Germany and Turkey,The role of consumers’ attitudes in estimating consumer response to assortment composition: evidence from Spain,Touching the void: exploring consumer perspectives on touch-enabling technologies in online retailing,Tracking customer behaviour in fashion retail using RFID,Webrooming behaviour: a conceptual framework,When location and content matter: effects of mobile messages on intention to redeem

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