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Ways of eating, ways of being: food consumption and representation in Asian markets

Ways of eating, ways of being: food consumption and representation in Asian markets

This e-book focuses on food consumption and representation in the context of Asian consumers, markets, and cultures. The aim is to shed light on how Asian ways of eating are embedded within Asian ways of being. It is of particular interest to explore how the meanings and practices of food consumption and marketing are related to region-specific ideologies as well as socio-historical dynamics within Asian nations. Further explorations are made as to what Asian ways of eating can tell us about theories of food consumption and representation. In other words, do Asian ways of eating provide a unique window into Asian ways of seeing?


Comparative practices of food label claims from U.S., E.U. and selected Southeast Asian countries,Does religion influence consumers’ green food consumption? Some insights from Malaysia,Executive Summary,Family meals and identity in urban China,Food consumption and marketing: turning toward Asia,Impacts of the FoSHU (Food for Specified Health Uses) system on food evaluations in Japan,Practising conviviality: social uses of ethnic cuisine in an Asian multicultural environment,The Influence of the Japanese Tea Ceremony on Japanese Restaurant Hospitality:

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