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Co-creating service experience

Co-creating service experience

The objective of this eBook is to bring service experience co-creation into the spotlight and to present state-of-the-art research that advances our understanding of this phenomenon and provides future directions for researchers and practitioners. As a whole, this eBook serves as an opening to the study of service experience co-creation. It aggregates current research knowledge on the topic and features a rich mixture of perspectives on its study.


Co-creating service experience practices,Co-creating the collective service experience,Experience co-creation in financial services: an empirical exploration,Service experience co-creation: conceptualization, implications, and future research directions,Service experiences beyond the direct use: indirect customer use experiences of smartphone apps,The co-creation experience from the customer perspective: its measurement and determinants,The context of experience,Understanding and advancing service experience co-creation

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