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The convergence of interactive marketing and personal selling and sales management

The convergence of interactive marketing and personal selling and sales management

The chapters of this ebook on the convergence of interactive marketing and sales and sales management look at the key elements of an omni-channel environment, explore buyer-seller dyadic perceptions of technology and relationships related to the salesforce, present research on the use of social media by Chinese salespeople as part of individual and cultural orientation, focuses on sales applications, and address mobile CRM usage by the salesforce.


A conceptual model of the drivers and outcomes of mobile CRM application adoption,CABS: a conceptual model for context-aware B2B sales applications,Exploring buyer-seller dyadic perceptions of technology and relationships: implications for Sales 2.0,Omni-channel research framework in the context of personal selling and sales management: a review and research extensions,The use of social media among business-to-business sales professionals in China: how social media helps create and solidify guanxi relationships between sales professionals and customers

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