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How are companies and destinations “surfing the wave” of global tourism?

How are companies and destinations “surfing the wave” of global tourism?

This ebook is comprised of papers presented at the annual Global Trends conference in Porto, Portugal. In 2017, the topic was Trends and opportunities for businesses and destinations. Both academics and practitioners contributed to answer the question 'How are companies and destinations “surfing the wave” of global tourism?'.


Adventure tourism in a land of wine: the case of Melgaço, Are millennials transforming global tourism? Challenges for destinations and companies, Azores: more than a tourist destination, How are companies and destinations “surfing the wave” of global tourism? - strategic question overview, How are companies and destinations surfing the wave of global tourism?, How is the consumer passion for authenticity impacting holidaying?, How technology is successfully transforming travel to better serve the ever-connected digital consumer, Lessons from companies and destinations while “surfing the wave of global tourism”, Madeira tourism strategy: how to re-qualify a destination, Portuguese tourism strategy 2027 Leading the tourism of the future, Sports museums as part of the touristic and cultural itineraries: the case of FC Porto and the Dragão Stadium, The tourist experience in Portugal – how to maintain authenticity?, The tourist experience: can destinations maintain authenticity?, Tourists’ perceptions while visiting Portugal, Trends in wine tourism: the Fladgate group perspective, Trends that are changing travel and tourism

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