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Wine tourism: moving beyond the cellar door?

Wine tourism: moving beyond the cellar door?

As an area of research interest wine tourism has grown substantially since its emergence in the 1980s and 1990s. The purpose of this ebook is to provide an opportunity to take stock of some of the developments in the field and highlight issues of both continuity and change.

Benchmarking wine tourism destinations – the case of Bulgaria, Strategic profiling and the value of wine & tourism initiatives: exploring strategic grouping of German wineries, The relationship between involvement, destination emotions and place attachment in the Porto wine cellars, Using push-pull winescape attributes to model Australian wine tourist segmentation, Where to visit, what to drink? A cross-national perspective on wine estate brand personalities, Wine prestige and experience in enhancing relationship quality and outcomes: wine tourism in Douro, Wine tourism signage programs in the USA, Wine tourism: moving beyond the cellar door?, Wine tourist valuation of information sources: the role of prior travel

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