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Teaching with Interactive Technology

Teaching with Interactive Technology

The practice of marketing continues to become more strategized, particularly direct and highly focused, with what seems to be consistently updated and/or new interactive technology. Teaching with interactive technology allows those educating to engage in a way that differs from the traditional lecture-style model. Additionally, it allows those teaching to bridge the gap between marketing and practice by allowing learners hands-on opportunities to interact with platforms that are used in the daily practice of marketing.

Although teaching can be highly rewarding, it can also be quite daunting with the ever-changing technology that is available. The aim to strike a balance between conceptual knowledge and theory with that of skills training can be challenging. The pressure of responsibility for preparing the next generation of marketing professionals in our global society can be stressful. Yet, even with these challenges, interactive technology has opened new doors and helped propel marketing education into engaging and exciting new arena in pedagogy.

The goal of this ebook is the further develop our understanding of teaching with interactive technology by expanding the body of knowledge pertaining to the subject and advancing the marketing pedagogy in respect to the applications, tools, and techniques of teaching with interactive technological platforms. This issue includes a wide variety of work from wide-lens view of how storytelling and interactive technology is reshaping the experiences our students have within the marketing classroom to very specific studies focusing on social media platforms such as Twitter and LinkedIn.

All about that tweet: student perceptions of professors’ social media use in the classroom,Beyond resumes: LinkedIn for marketing educators,Teach students to communicate a brand story with transmedia storytelling,Teaching and learning disrupted: isomorphic change,Technological applications to the marketing classroom

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