Stakeholder engagement in internationalisation of business schools. a research vision to be materialised
This special issue comprises multiple articles. Each article focuses on specific issues of stakeholder engagement, skills' and attitudes' development of the students, worldviews in business, students' interests, motivations and perceived benefits and student recruitment in higher education institutions.
First paper of this special issue proposes strategic internationalization as a way to increase enrollments by leveraging curriculum innovation and stakeholder engagement using the Quality Function Deployment framework and employers' needs as the voice of the customer. The aim of second paper is to analyze the skills' and attitudes' development of the students who participated in the project and worked in multi-cultural teams. In addition, the projects summarized the current situation as a need to develop new ways of learning or transform traditional learning methodologies to be able to cope with this learning complexity. The purpose of third paper is to highlight the importance of major worldviews in business, especially marketing. Specifically, this paper seeks to (1) gauge the current level of marketing students' understanding for the belief systems of different worldviews in two different regions of the world (US and China), (2) develop a useful strategy to teach belief systems worldwide to marketing students, and (3) provide a way to assess the effectiveness of worldview teaching sessions. Additionally, this paper presents a field-tested approach for teaching the belief systems of worldviews to business students, particularly those enrolled in marketing courses and desiring to interact in the increasingly globalized world of business.
Fourth paper identifies students' interests, motivations and perceived benefits of engaging in study abroad programs, as well as challenges and missed opportunities. The results of this study will benefit college officials in preparation of international opportunities and study abroad programs by identifying motivations, expectations and constraints to those students expressing an interest or actively pursuing international opportunities and study abroad programs. The fifth paper's research is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to understand how the HEis could adapt with the changes, in order to implement a model of engagement to include social media as a fundamental constituent of the Lebanese HEIs' international student recruitment strategy.
Collectively, these articles are concerned with diverse topics and ideas, which may help to understand Stakeholder engagement in internationalisation of business schools.
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