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Sport business in China

Sport business in China

Growth of China’s sport industry has brought tremendous opportunities to sport and non-sport organizations domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered into unprecedented new sport business territories. Because of social, cultural, historical, and governmental differences, many theories and knowledge, professional experiences, best practices, and lessons learned in Western countries may or may not be directly applicable to the diverse setting(s) in China. Until now, only limited empirical evidence is available to address these challenges. Thus this ebook examines contemporary subject matters and concerns significantly meaningful in helping to understand, stimulate, and improve sport business operations in China, provide guidance to transnational organizations for doing sport-related business in China, offer constructive suggestions for Chinese corporations going global, and ultimately build up theories and best practices to address unique perspectives of China’s sport industry.


Air Qiaodan: an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports,Push and pull factors associated with the CTTSL game events between on-site and online consumers,Sport business in China: current state and prospect,Spring is coming: WTA and tennis in China – an interview with Mr Fabrice Chouquet, Director of WTA and Mr Guoqing Yi,The development of NBA in China: a glocalization perspective,Transnational venue management corporations and local embeddedness: a case study on the Mercedes-Benz Arena in Shanghai, China,Values and goals of Chinese sport consumers contrary to American counterparts,Variables affecting the market demand of sport lottery sales in China: the case of Guangdong Province,When the future of Chinese soccer is at stake: Chinese youth’s attention, involvement and satisfaction

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