Social media in hospitality and tourism

Social media in hospitality and tourism

The global prevalence of social media in recent years has fundamentally changed the ways of communication among individuals as well as in the business landscape. Social media provides industry practitioners in different sectors with ideal opportunities to obtain, satisfy, and retain their customers in a more efficient manner. At the same time, social media offers hospitality and tourism academic scholars a wide spectrum of research opportunities. To provide a basis for understanding the trends and issues that are related to social media in hospitality and tourism, the International Journal of Contemporary Hospitality Management presents an ebook that is comprised of nine articles, each focusing on a specific topic and providing important theoretical and practical implications to the industry.

Ambassadors of knowledge sharing: co-produced travel information through tourist-local social media exchange,An empirical examination of online restaurant reviews on a dual coding theory perspective,Consumers’ impulsive buying behavior of restaurant products in social commerce,Exploring the generalizability of discriminant word items and latent topics in online tourist reviews ,Generation Y’s positive and negative eWOM: use of social media and mobile technology,Roles of negative emotions in customers’ perceived helpfulness of hotel reviews on a user-generated review website: a text mining approach,Sharing information now vs. later: the effect of temporal contiguity cue and power on consumer response toward online reviews,Social media activity in a festival context: temporal and content analysis,Social media in hospitality and tourism,Social media review rating versus traditional customer satisfaction: which one has more incremental predictive power in explaining hotel performance?

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