Social media in hospitality and tourism
The global prevalence of social media in recent years has fundamentally changed the ways of communication among individuals as well as in the business landscape. Social media provides industry practitioners in different sectors with ideal opportunities to obtain, satisfy, and retain their customers in a more efficient manner. At the same time, social media offers hospitality and tourism academic scholars a wide spectrum of research opportunities. To provide a basis for understanding the trends and issues that are related to social media in hospitality and tourism, the International Journal of Contemporary Hospitality Management presents an ebook that is comprised of nine articles, each focusing on a specific topic and providing important theoretical and practical implications to the industry.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook