Service research in the new economic and social landscape

Service research in the new economic and social landscape

This eBook features articles from the research presented at the 8th AMA SERVSIG International Service Research Conference in Thessaloniki, Greece, June 13–15, 2014. Initiated by Liam Glynn and Ray Fisk, SERVSIG has been established in 1993. Since then, SERVSIG has sponsored numerous panels and sessions at AMA Educators’ Conferences. SERVSIG hosts its own international conference biannually since 1998, the AMA SERVSIG International Service Research Conference, and an annual SERVSIG Doctoral Consortium at the AMA Frontiers in Services Conferences.


Improving customer well-being through two-way online social support,Institutions as resource context,Reciprocal transfer of brand associations between service parent brands and upward line extensions: an accessibility–diagnosticity perspective,Service research in the new economic and social landscape,The antecedents and consequences of humour for service: a review and directions for research,Validating and extending the sport brand personality scale

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