Service research in the new economic and social landscape
This eBook features articles from the research presented at the 8th AMA SERVSIG International Service Research Conference in Thessaloniki, Greece, June 13–15, 2014. Initiated by Liam Glynn and Ray Fisk, SERVSIG has been established in 1993. Since then, SERVSIG has sponsored numerous panels and sessions at AMA Educators’ Conferences. SERVSIG hosts its own international conference biannually since 1998, the AMA SERVSIG International Service Research Conference, and an annual SERVSIG Doctoral Consortium at the AMA Frontiers in Services Conferences.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook