Service innovation and experiences in tourism – novel methods and insights
This ebook presents research initiatives that were initially presented and discussed at the Travel and Tourism Research Association (TTRA) Europe Conference in Innsbruck (Austria) in April 2015. The conference theme “Service Innovation and Experiences in Tourism” attracted more than 40 articles on the topics of management, measurement and diffusion of innovation in the tourism and hospitality industry. This ebook contains a select of these papers.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook