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Service innovation and experiences in tourism – novel methods and insights

Service innovation and experiences in tourism – novel methods and insights

This ebook presents research initiatives that were initially presented and discussed at the Travel and Tourism Research Association (TTRA) Europe Conference in Innsbruck (Austria) in April 2015. The conference theme “Service Innovation and Experiences in Tourism” attracted more than 40 articles on the topics of management, measurement and diffusion of innovation in the tourism and hospitality industry. This ebook contains a select of these papers.


Being a guest - perspectives of an extended hospitality approach,Does managerial efficiency relate to customer satisfaction? The case of Parisian boutique hotels,Exploring the value co-creation process on guided tours (the ‘AIM-model’) and the experience-centric management approach,Innovation and service experiences in small tourism family firms,Measuring dimensions of brand influence for tourism products and places,Promoting service excellence for tourist destinations,Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions,Service innovation and experiences in tourism – novel methods and insights,The role of message strategies in promoting eco-friendly accommodations

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