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Responsible Tourism and Place Making

Responsible Tourism and Place Making

This Ebook focuses on papers from the 1st, 2nd and 3rd Corfu Symposium on Managing and Marketing Places relevant to Responsible Tourism and Place Making.

The 1st Symposium held in 2014, “Responses to the decline in Mass Tourism - Engaging Stakeholders and Effecting Positive Change”, reflected the global decline in mass tourism as travellers, who are increasingly choosing to travel independently, or with smaller tour operators, seek more ‘authenticity’ in their vacation experiences, with Responsible Tourism issues focusing on initiatives that move away from the current mass tourism model, in particular, challenging the continued growth of All-Inclusive tourism.

The 2015 2nd Symposium on “Connecting People and Places” recognised that each destination ‘needs to focus on … differentiation … define its own niche markets and serve them accordingly … to establish their position in the global tourism market’ (Sotiriadis and Varvaressos, 2015) and most importantly, achieve this in a way that means this position becomes sustainable and does not cause any further societal or environmental degradation.

2016’s 3rd Symposium “Thinking and Re-thinking about Places” reflects current developments in both the theory and practice of place management and marketing with places and spaces being contested, formed and re-formed.


Augmented reality, virtual reality and 3D printing for the co-creation of value for the visitor experience at cultural heritage places ,Bottom-up place-making in a time of crisis, by the people, for the people.Case study of Arillas, Corfu,Brand-driven identity development of places,Making Santorini: reflecting on the past, imagining the future,Marketing of rural tourism - a study based on rural tourism lodgings in Portugal,Responsible tourism and place making,What really happens in Kavos

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