Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case,Comparing online and in-store risks in multichannel shopping,Impact of environment on performance measurement design and processing in retailing,Last mile fulfilment and distribution in omni-channel grocery retailing: a strategic planning framework,Post crisis in Europe,Prescribed consumption and consumers' decision-making styles: a cross-cultural comparison between Europe and Asia,The multi-channel impact on the sales forces management,What drives store brand purchases during crisis periods? Evidence from panel data in four product categories
This ebook presents the best papers from the second Colloquium on European Research in Retailing (CERR). CERR 2014 was held in September 2014 at the University of Bremen, Germany. The colloquium is the result of the collaboration of three European scientific research laboratories. Among those, the Department of Logistic Management of the University of Bremen was the main organising entity of CERR 2014. CERR’s aim is to offer researchers from all over Europe, on a bi-annual basis a meeting place to share in a congenial environment the result of their latest research dedicated to understanding consumers’ behavior and designing the operations, logistics, and channels to reach them.