Online social media in hospitality and tourism

Online social media in hospitality and tourism

This ebook examines online social media related trends and issues in the hospitality and tourism industry. It contains 9 articles, and each article focuses on a specific aspect of online social media by providing valuable theoretical contributions for researchers and practical implications for practitioners.

Do customers care about types of hotel service recovery efforts? An example of consumer-generated review sites,Effects of relationship types on customers’ parasocial interactions: promoting relationship marketing in social media,Guest editorial,Is a picture really worth a thousand words? An experiment on hotel Facebook message effectiveness,Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO,Private club members’ perceptions of social media ,Social media advertising in a competitive market: effects of earned and owned exposures on brand purchase ,The (mis)use of social media to communicate CSR in hospitality: increasing stakeholders' (dis)engagement through social media,The influence of social media on the consumers’ hotel decision journey,What do we know about social media and firms’ financial outcomes so far?

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook