Online social media in hospitality and tourism
This ebook examines online social media related trends and issues in the hospitality and tourism industry. It contains 9 articles, and each article focuses on a specific aspect of online social media by providing valuable theoretical contributions for researchers and practical implications for practitioners.
- Do customers care about types of hotel service recovery efforts? An example of consumer-generated review sites,Effects of relationship types on customers’ parasocial interactions: promoting relationship marketing in social media,Guest editorial,Is a picture really worth a thousand words? An experiment on hotel Facebook message effectiveness,Mobile augmented reality (MAR) game as a travel guide: insights from Pokémon GO,Private club members’ perceptions of social media ,Social media advertising in a competitive market: effects of earned and owned exposures on brand purchase ,The (mis)use of social media to communicate CSR in hospitality: increasing stakeholders' (dis)engagement through social media,The influence of social media on the consumers’ hotel decision journey,What do we know about social media and firms’ financial outcomes so far?
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