Online Social Media in Hospitality and Tourism Part 2
This second ebook is a continuation of the first volume entitled “Online Social Media in Hospitality and Tourism”. This ebook examines online social media related trends and issues in the hospitality and tourism industry. This ebook includes nine articles selected for publication.
- Do travel decision-making styles and gender of generation Y have any association with travel information share on social networking sites?,Explaining and predicting online tourists’ behavioral intention in accepting consumer generated contents,Exploring tourists’ cultural experiences in Naples through online reviews,Hotel social media marketing: a study on message strategy and its effectiveness,Influencer identification in Twitter networks of destination marketing organizations ,Online social media in hospitality and tourism: part 2,Prosumer motivations for electronic word-of-mouth communication behaviors,Social media in the airline industry: acceptance of social seating,The impact of engaged users on eWOM of hotel Facebook page,The role of travel experience and gender on travel information source selection