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Music, culture and heritage

Music, culture and heritage

This ebook focuses on music, culture, and heritage as an innovative lens by which to encourage creativity in the development of marketing theory and practice. Music, culture, and heritage are symbolically embedded throughout the market, as well as within consumer lives and ritualistic practice, thus this ebook presents a consideration of music, culture and heritage as a discursive site of human action and social interaction.


Cultural memory and the heritagisation of a music consumption community,Digital consumers as cultural curators: the irony of Vaporwave ,Music, culture and heritage: an heretical consumer research perspective,Representations of rural England in contemporary folk song,Second wave true Norwegian black metal: an ideologically evil music scene? ,Tracing the color line in the American music market and its effect on contemporary music marketing,Vinyl tourism: records as souvenirs of underground musical landscapes

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