Marketing and Music in an Age of Digital Reproduction

Marketing and Music in an Age of Digital Reproduction

This ebook highlights several key issues for marketing and music that go beyond the well-known applications of digital reproduction in the industry. We aim to develop and discuss some of the themes that are most important for advancing our understanding of the relationship between music and marketing.

Co-constructing loyalty in an era of digital music fandom: an experiential- discursive perspective,Consuming material authenticity in the age of digital reproduction,Experiencing nostalgia through the lens of life satisfaction,Guest Editorial,Marketing madness or financial folly? Implementing equity crowdfunding in the record industry,Soundtracking: music listening practices in the digital age,The effect of music tempo on consumer impatience in intertemporal decisions,Why "majors" surge in the post-disruptive recording industry

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