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Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research

Multicultural marketplaces: new territory for international marketing and cross-cultural consumer research

This special issue is dedicated to the memory of Susan P. Douglas, whose pioneering work on multicultural dynamics in international marketing has inspired many other scholars including this issue’s guest editors, to develop further research in this area.


A multicultural blend: metaphors, cognitive social capital and multiculturalism,Global cities and cultural experimentation: cosmopolitan-local connections,Guest editorial: introduction to the special issue,In search of the good life: reconstructing the meaning of consumption rituals among international lifestyle migrants,Luxury brand markets as confluences of multiple cultural beliefs,Multicultural marketplaces: new territory for international marketing and consumer research,Researching the global marketplace: Susan Douglas' legacy,Service nepotism in the multi-ethnic marketplace: mentalities and motivations,Susan Douglas: the “founding mother" of the European Marketing Academy

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