Antecedents and outcomes of brand prominence on willingness to buy Luxury brands,Brand luxury index: a reconsideration and revision,Editorial,Luxury consumption moves East,Online behaviour of luxury fashion brand advocates,Retaining the allure of luxury brands during an economic downturn: can brand globalness influence consumer perception?,Rich, lavish and trendy – is lesbian consumers’ fashion shopping behaviour similar to gay’s? A comparative study of lesbian fashion consumption behaviour in Germany,The role of functional and symbolic brand associations on brand loyalty: a study on luxury brands,Web atmospheric qualities in luxury fashion brand websites
There is a wealth of research for us to digest on the subject of luxury fashion. Why is it that this aspect of the fashion business merits such interest? Could it be that in these austere times those few that hold the majority of the world’s assets feel a stronger need to show themselves as dominant? What is the allure of these luxury brands in these economic conditions? Could it be that on-line retail channels have developed to such an extent that access to luxury goods is easier and more affordable? For this we have to go back to the question of what makes an item luxurious. Are we seeing the maturing of the once emerging Eastern market for luxury goods? Is it down to the success of our fashion marketers in building luxury brands that have a sustained appeal? All of these aspects are explored in this issue of JFMM as we bring together a luxuriant e-book for your consumption in these times of austerity.