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Kids and retailing, future trends part 2 – Children in their retail context

Kids and retailing, future trends part 2 – Children in their retail context

This ebook includes contributions that focuses on children and their surroundings in a retail context in four perspectives of family, technological environment, edutainment centre and price variable. For children the context of retailing is first the family which is investigated through mothers shopping for their kids then through the impact of child on family provisioning related to sustainability. The submissions include also the context of technology leading to the experiences of children with retail mobile applications and their participation in MMORPGS (massively multiplayer online role-playing game) leading to virtual retail shopping. Then the role of the edutainment centre as a socialisation agent is explored. The last component of the surrounding examined in this issue is the price of the products.

A real child in a virtual world: exploring whether children's participation in MMORPGs transforms them into virtual retail shoppers,Children’s experiences and parent’s perceptions of retailers’ mobile applications,Consumer socialisation in a marketer-sponsored edutainment centre,Doing it for the kids: the role of sustainability in family consumption,Kids and retailing, future trends part 2 – children in their retail context,Shopping for kids’ luxury brands: young mothers’ identity quest in retail spaces,Teens as impulsive buyers: what is the role of price?

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