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International Marketing and Corporate Social Responsibility: Part 2

International Marketing and Corporate Social Responsibility: Part 2

This special e-book, split into two parts, brings together theoretical and empirical advancements connecting Corporate Social Responsibility (CSR) and international marketing issues and greatly extends our current understanding on the topic.


Corporate social responsibility as a marketing strategy in foreign markets: the case of Korean MNCs in the Chinese electronics market,Corporate social responsibility in international marketing: review, assessment, and future research,Drivers and customer satisfaction outcomes of CSR in supply chains in different institutional contexts: a comparison between China and Taiwan,Entering the base of the pyramid market in India: a corporate social entrepreneurship perspective

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