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International Marketing Agility

International Marketing Agility

This ebooks contains papers related to International Marketing Agility.


Assessing the Drivers and Impact of International Marketing Agility,Developing and deploying marketing agility in an emerging economy: The case of Blue Skies,FDI, service intensity, and international marketing agility: The case of export quality of Chinese enterprises,From Fragile to Agile: Marketing as a Key Driver of Entrepreneurial Internationalization,The increased international propensity of serial entrepreneurs demonstrating ambidextrous strategic agility: a precursor to International Marketing Agility

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