Marketing Intelligence in Retail & Distribution Management
This ebook discusses papers on Marketing Intelligence in Retail & Distribution Management.
- Adoption of mobile self-service retail banking technologies: the role of technology, social, channel and personal factors,Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis,Food retailing marketing management: social media communication for healthy food,Impulse behavior in economic crisis: a data driven market segmentation,Making sense of consumers’ tweets: sentiment outcomes for fast fashion retailers through big data analytics,Post popularity and reactions in retail brand pages on Facebook
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