Innovation in hospitality and tourism industries

Innovation in hospitality and tourism industries

This ebook provides a forum for scholars to contribute to our understanding of innovation in hospitality and tourism industries. Research gaps still persist and innovation research has primarily focused on products and paid relatively less attention to intangibles. Invisible innovation, service innovation in emerging markets, and co-innovation are some areas that deserve further investigation. Brand collaborations (competing in different industries) and their co-innovation also requires additional investigation. Each of the chapters contributes important insights into the understanding of service innovations, and the findings provide a solid base for subsequent research in relevant topics.

Crowdsourcing innovative service ideas: the effect of negative interactions on ideation forums’ effectiveness,Guest editorial,Key factors for a successful implementation of a customer relationship management technology in the Tunisian hotel sector,Mobile application for the timeshare industry: the influence of technology experience, usefulness, and attitude on behavioral intentions,Motivations for customer engagement in online co-innovation communities (OCCs): a conceptual framework,The impact of customer’s perceived service innovativeness on image congruence, satisfaction and behavioral outcomes,The impact of positive and negative e-comments on business travelers’ intention to purchase a hotel room,The impact of relational bonding on intention and loyalty: the mediating role of the commitment foci in service relationships

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