Global Consumer Culture: The Evolving Nature of Global and Local Consumption - Part 1

Global Consumer Culture: The Evolving Nature of Global and Local Consumption - Part 1

This ebook discusses the evolving nature of global and local consumption.


Advancing global consumer culture research,Epilogue on Global Consumer Culture: Epistemology and Ontology,Fairy tales of global consumer culture in a polarizing world.,Global consumer culture: epistemology and ontology,Global consumer culture: consequences for consumer research,Guest Editorial,Reflections on defining global brands, fragmentation and segmentation, and the emergence of richer brandscapes,Reflections on global brands, global consumer culture and globalization,Some recent influences on global consumer culture: digital networked technologies, emerging market brands and bottom of the pyramid consumers,The future of globalization: a comment,The uncertain future of globalization: implications for global consumer culture and global brands

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