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European Academy of Management 2015 conference: Managing Sport SIG special issue

European Academy of Management 2015 conference: Managing Sport SIG special issue

Selected papers from European Academy of Management 2015 conference.


Editorial,How industry competition ruined windsurfing ,Professional football clubs retail branding strategies,Psychosocial benefits from participating in an adventure expedition race,Sport-related branded entertainment: the Red Bull phenomenon,The impact of brand associations on brand loyalty in the football industry: a comparison of fans from developed and emerging football markets

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