Ethical dimensions of medical and pharmaceutical marketing

Ethical dimensions of medical and pharmaceutical marketing

This issue examines the diverse pharmaceutical marketing sector, with contributors analysing ethical issues, the need to strengthen theoretical foundations for greater understanding of the impact of activity in the sector, and policy implications relating to patient empowerment. A focus on online and social media is provided in several papers, highlighting the importance of this rapidly growing area.

Content and compliance of pharmaceutical social media marketing,Editorial,Empowering or misleading? Online health information provision challenges,Social media in medical and health care: opportunities and challenges,The dark side of the pharmaceutical industry,Transparency of hope: ethical issues in marketing cross border reproductive care.A multi-region content analysis of clinic websites,Went in for botox and left with a rhinoplasty – the ethics of customer relationship marketing practices for non-surgical cosmetic procedures

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