Market Research Logo

Emerging research in consumer financial literacy

Emerging research in consumer financial literacy

Literacy encompasses a range of capabilities and skills that aid the understanding of communicated material and processing of that information. Thus, literacy is of great interest to marketers.


Attitudinal factors, financial literacy, and stock market participation,Clear, conspicuous, and improving: US corporate websites for critical financial literacy in retirement,Credit card knowledge, social motivation, and credit card misuse among college students: examining the information motivation behavioral skills model,Elucidating Perceived Overall Service Quality in Retail Banking,Financial education and financial satisfaction: Financial literacy, behavior, and capability as mediators,Literacy matters in marketing

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report