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EUPRERA Conference 2013

EUPRERA Conference 2013

This eBook contains chapters on A ‘Practice Turn’ for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy’s ingredient branding: An exploratory case of strategic communication.


A 'Practice Turn' For Global Public Relations: An Alternative Approach,Advancing the country image construct from a public relations perspective: from model to measurement,Mapping communication management competencies for European practitioners: ECOPSI an EU study,Section Header,Shock events and corporate announcements,Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication,The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage

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