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The Dynamics of Sports Marketing and Management

The Dynamics of Sports Marketing and Management

This e-book offers insights to marketing researchers and managers into ways of improving organisational performance by focusing on dynamic sports marketing. The way managers practice what is taught and researched by marketing educators is important (Thomas, 2002). Sports marketing practices are interesting ways competitive performance can link into marketing intelligence and planning. Important influencers of successful strategic marketing are a formalised planning approach (Brooksbank et al, 2012).


An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases,Contesting competence: chief executive officers and leadership in Australian Football League clubs,Coopetition at the sports marketing/entrepreneurship interface: a case study of a Taekwondo organisation,Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry,Guest editorialThe dynamics of sport marketing: suggestions for marketing intelligence and planning,Re-branding the Nigerian Professional Football League: open play or dead ball?,Tourism, ecotourism and sport Tourism: the framework for certification,You're getting sacked in the morning: managerial change in the English Premier League

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