The Dynamics of Sports Marketing and Management
This e-book offers insights to marketing researchers and managers into ways of improving organisational performance by focusing on dynamic sports marketing. The way managers practice what is taught and researched by marketing educators is important (Thomas, 2002). Sports marketing practices are interesting ways competitive performance can link into marketing intelligence and planning. Important influencers of successful strategic marketing are a formalised planning approach (Brooksbank et al, 2012).
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook