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DBM-V Conference

DBM-V Conference

This ebook on destination branding and marketing comprises several thought-provoking papers that were presented at the fifth meeting of the Destination Branding and Marketing Conference (DBM-V) which took place in Macau in December 2014. The conference theme for DBM-V was “Building Enduring Place Brands” which, like those before it, endeavored to straddle theory development and practice.


Exploring managerial perceptions of place brand associations in the US Deep South,From intended to projected destination image elements: the case of prefectures in China,Guest editorial,Leveraging nation branding opportunities through sport mega-events,Progress and trends in destination branding and marketing – a brief and broad review,Rebranding Macau: views of cultural industry insiders,Rethinking destination image formation,The relationship between brand strength and tourism intensity: empirical evidence from the EU capital cities,The role of hotel restaurants in gastronomic place branding,What can a municipality offer to its residents? Value propositions and interactions in a place context

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