Co-Creation in Hospitality and Tourism in China
This ebook contains eight articles on co-creation in hospitality and tourism in China. This ebook invited studies that could build on extent research in the hospitality and tourism field and beyond to develop, apply and test theories with the goal of enhancing our understanding of value co-creation.
- A multilevel investigation of China’s regional economic conditions on co-creation of dining experience and outcomes,A taxonomy of value co-creation on Weibo – a communication perspective,Co-creating value with customers: a study of mobile hotel bookings in China ,Co-creation in hospitality and tourism in China,Customer participation in services and employee innovative behavior: the mediating role of interpersonal trust,Customer value co-creation and new service evaluation: the moderating role of outcome quality,Value co-creation on social media: examining the relationship between brand engagement and display advertising effectiveness for Chinese hotels,What do Chinese consumers want? A value framework for luxury hotels in China,When co-creation pays: stimulating engagement to increase revenues