Consumers: food beliefs, attitudes and perceptions
In a world where food availability has never been greater, choice is an increasingly important and complex topic that impacts on many consumer behaviours ranging from; food safety and poisoning (Griffith et al., 1995), environmental issues (Polymeros et al., 2015; von Meyer-Höfer et al., 2015), to health and wellbeing, (Ding et al., 2014) including obesity and obesity related diseases (Babooram et al., 2011; MacPhail et al., 2014; Robertson et al., 2014). It is now well recognised that knowledge alone is not enough to explain food related choices and actions (Mullan et al., 2013). This in turn focuses our attention on understanding and where necessary modifying the cognitions underlying these food choice decisions. These cognitions are our thoughts, attitudes, beliefs, opinions, and intentions regarding the food we buy and eat, and are important to a wide variety of food businesses, health professionals, academics and others. Consequently, this is an opportune time for the British Food Journal to devote this e-book to these considerations.
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