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Collaborative entry modes. Part 2

Collaborative entry modes. Part 2

The goal of this ebook is to stimulate scholars to focus on marketing practices at individual, group, and firm level in collaborative entry modes such as mergers and acquisitions, joint ventures, strategic alliances, licensing, franchising, equity participation, etc.


Dynamic marketing capabilities, foreign ownership modes, sub-national locations and the performance of foreign affiliates in developing economies,Influences of cognitive dimensions on the collaborative entry mode choice of small- and medium-sized enterprises,Marketing research on mergers and acquisitions: a systematic review and future directions,Perceptions of justice and organisational commitment in international mergers and acquisitions,The influence of relational capability and marketing capabilities on the export performance of emerging market firms

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