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The Cold War and Marketing

The Cold War and Marketing

Over the past ten years our knowledge about the relationship between marketing and the Cold War has increased markedly (e.g. Amerian, 2015; Fox, 2016; Fox et al., 2005; Reid, 2002; Tadajewski, 2006a, 2009a, 2013). Nevertheless, there is a great deal of room for further research. With this in mind, the Journal of Historical Research in Marketing has sought to solicit contributions that deepen and extend our understanding of this important topic. We do not stick rigidly to the table of contents in the main. In preference, we seek to engage with each contribution as the opportunity presents itself.


“Selling” Europe on free enterprise: advertising, business and the U.S. State Department in the late 1940s,Cigarette advertising in Cold War Bulgaria,Cold War binaries and the culture of consumption in the late Soviet home,Cold War Consumption and the Marketing of Childhood in the Soviet Union and the United States, 1950-1960,Distinctly Un-American: Subliminal Advertising and the Cold War,Forgotten classics: advertising in a free Society, by Ralph Harris and Arthur Seldon (1959),Marketing and the Cold War: an overview,On display in East and West. Socialist automobiles at international trade fairs during the Thaw,The fashion gap: the Cold War politics of American and Soviet fashion, 1945-1959,The Prague Spring and the Big Chill: The marketing moment in Communist Czechoslovakia,Too many compromises: survey research and the spectre of Communism

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