With the rapid advancement of both business techniques and technologies in recent years, knowledge has become an important strategic asset that can determine the success or failure of an organisation. Indeed, research and practice have shown that rapid and effective conversion of data and information into working knowledge is a major contributor to competitive advantage. One very effective dimension to the need for creation, aggregation and sharing of knowledge is the pursuit of Business Intelligence (BI). Making sound business decisions based on accurate and current information and knowledge requires more than simple intuition, and BI has become indispensable to organisational success in the global economy. BI is currently one of the fastest growing areas of Information Technology (IT), along with developments in ‘green’ computing, social networking, data visualisation, mobile BI, predictive analytics and big data. The aim of this e-book is to assess the relevance of these trends in the current business context through evidence-based documentation of current and emerging applications as well as their wider business implications.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook