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Business, Industrial Marketing and Uncertainty

Business, Industrial Marketing and Uncertainty

This E-Book of the Journal of Business & Industrial Marketing entitled “Business, Industrial Marketing and Uncertainty” presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).


A design strategy for improving adaptive conjoint analysis,Guest editorial: business, industrial marketing and uncertainty,How does word of mouth Affect customer satisfaction?,Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective,Improving new product development performance by risk management,Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SME's,The central role of the reputation of country-of-origin firms in developing markets,The effects of the crisis on marketing innovation: an application for Spain,The incidence of incentives for t-commerce acceptance: improving television as a distribution channel,The use of customer-centric philosophy in hotels to improve customer loyalty

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