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Big strategy and little strategy

Big strategy and little strategy

The genesis of this ebook was an invitation from Corporate Communication International for the Journal of Communication Management to sponsor a special panel last year at its annual conference. This ebook is a culmination of that process and represents a next step in the study of strategy in public relations, corporate communication, and communication management.


“Big strategy and little strategy”: their place in corporate communication and communication management,A practice perspective on strategic communication: the discursive legitimization of managerial decisions,How dominant coalition members’ values and perceptions impact their perceptions of public relations participation in organizational decision making,Message strategies in smartphone patent battles: ownership and innovation capability,Strategic predisposition in communication management: understanding organizational propensity towards bridging strategy.

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