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Arts Marketing in Asia

Arts Marketing in Asia

Welcome to this ebook of Arts & the Market contains four papers and an additional commentary which were accepted under the call for papers on "arts marketing in Asia." Although the call for papers was broad in scope, the papers accepted led to a more focused issue both in terms of genre, all the papers examine the visual arts, and in terms of geography, centering on East Asia. While this was not the result of a conscious editorial steer, one special issue could never encompass the sheer diversity of artistic and cultural approaches across this continent and this focus therefore provides an opportunity to delve into further depth in considering the macro (socio-political) and micro-levels (organizational and individual) of what lies beneath headlines such as "the art market moves East" (Artnet, 2017). We believe that this ebook strongly contributes to the development of this nascent market and provides much food for thought in terms of future directions for research.


A comparative study of the influence of political systems on the art markets of East Asia and China,Contemporary Japanese Art: Between Globalization and Localization,Corrigendum,Made in Basel? A Commentary on the Contemporary Art World in Asia,The Future Museum Shapes the Museum Future: A Progressive Strategy of the National Palace Museum Adopting New Media Art Exhibitions as a Marketing Tool,The Role of Ambiances and Aesthetics on Millennials’ Museum Visiting Behavior,Visual Arts Marketing in East Asia

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