Advancing knowledge about governance, sponsorship and talent development in sports. Best papers from the 2014 EURAM “Managing Sport” tracks in Valencia
In addition to the award winning paper by Margaret Johnston and Luc Bourgeois, “Third-person perceptions of gambling sponsorship advertising”, we selected the following four works for this eBook aiming to advance our knowledge about governance, sponsorship and talent development in sports. These are Brian Minikin (University of Stirling, UK) on “Legitimacy and democracy: implications for governance in sport”; Emilie Malcourant, Alain Vas and Thierry Zintz (all Université catholique de Louvain, Belgium) on “World Anti-Doping Agency: a meta-organizational perspective”; Sten Söderman (Stockholm University, Sweden) and Harald Dolles (Molde University College, Norway & University of Gothenburg, Sweden) on “Unlocking advertising, activation and sponsorship in an emerging market: the case of Beijing Olympics”; and “Talent development in football: Are young talents given time to blossom?” by Stig Arve Sæther (Norwegian University of Science and Technology, Norway) and Harry Arne Solberg (Sør-Trøndelag University College, Norway).
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook