Advances in Service Research in Australasia and Asia Pacific

Advances in Service Research in Australasia and Asia Pacific

This ebook includes some of the best papers from the Services track at the Australia and New Zealand Marketing Academy (ANZMAC) in 2014. Across the board, the papers demonstrate emerging critical and diverse perspectives that signify the advancement of the field of services marketing.

A multilevel consideration of service design conditions: towards a portfolio of organisational capabilities, interactive practices and individual abilities,Branded marketing events: engaging Australian and French wine consumers,Broadening brand engagement within the service-centric perspective: an intersubjective hermeneutic framework,Consumer construal of separation in virtual services,Markets and market boundaries: a social practice approach,Measuring quality variations in e-service,Patient participatory behaviours in healthcare service delivery: self-determination theory (SDT) perspective,Section Header,Service excellence in the light of cultural diversity: the impact of metacognitive cultural intelligence,Showcasing Australasian services marketing research – special issue based on ANZMAC 2014,The potential of management accounting and control in global operations - profitability-driven service business development

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