Cigars & Cigarillos France offers the very latest sector-by-sector analysis, providing an objective evaluation of the marketplace, including analysis of industry structure, product innovation, market and brand shares, taxation and legislation and forecasts to 2021. Comprehensive analytical interpretation of survey results highlights key issues and emergent trends currently shaping market developments.
France remains a large market for cigars and cigarillos with sales of around 1.48 billion pieces in 2012, 0.7% up on 1990 levels despite seven consecutive years of decline.
This is a closely contested market, firmly led by STG but with three companies vying for second ranking, narrowly led by Imperial Tobacco, followed by J Cortès and Agio, the latter two gaining share in recent years, the former losing share. The leading brands all belong to these four players, led by Café Crème (STG), Neos (J Cortès). Meharis (Agio), La Paz (STG) and Fleur de Savanne (Imperial). Together the top 5 brands accounted for almost 53% of the market in 2012 compared with less than 40% in 2002.