World Cigarettes Poland focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Poland, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
In 1990 the Polish cigarette market stood at in excess of 100 billion pieces; today it is down to 52 billion pieces. There is a thriving and rapidly expanding non duty paid sector which by 2013 is forecast to exceed 12 billion pieces, equivalent to over a fifth of the market.
Prospects for future growth in duty paid cigarette sales are poor. It is likely to come under continuing pressure from rising prices as well as growth in ryo tobacco. By 2022 volumes are expected to be down by around 9% although in per capita terms the decline will be less as a result of a declining population due to emigration.