World Cigarettes Morocco focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Morocco, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
The 17.2 billion piece Moroccan cigarette market is dominated by Imperial Tobacco following its acquisition of Régie des Tabacs in 2008. Among imported brands, PMI leads, with JTI also present. The most important domestic brands have traditionally been Marquise, a blond filter cigarette and Casa Sports, a dark plain cigarette; the former now has some 60% of the market. Marlboro and Winston are the leading imported brands.