World Cigarettes Czech Republic focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in Czech Republic, the competitive environment and economic developments. The end result is an accurate and objective interpretation of market trends (since 1990) and directions, assessing underlying currents of change and projecting the market scenarios of the future, providing forecasts to 2022.
The 20.5 billion piece Czech cigarette market has been in decline for a number of years as a result of rising taxes/prices, growing contraband and a buoyant ryo/myo tobacco market.
PMI continues to be the leading player although its share at around 48% is well down on historical levels. BAT's share, in contrast has been expanding, as has Imperial Tobacco's and JTI's. In the half year to June 2013 BAT's Viceroy brand overtook PMI's Red and White as the leading brand. Many of PMI's traditional national brands such as Start and Petra have lost share quite dramatically in recent years as consumers increasingly opt for value international brands.