Baby Food India examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
In 2012, the market amounted to 246,500 tonnes. The majority of sales are accounted for by milks, (71.4% of volume), with baby cereals holding the remainder. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight declines in some sectors, and growth has remained subdued since then. Per capita intake levels rose by 37.8% (2006-2012) to 9.3kg, extremely low by international standards, and less than half the level seen in China.
The only successful multinational to date is Nestlé, which takes a 44.2% volume share in 2012, equivalent to 55.6% of value. Its main competitor is the Indian company GCMMF, which accounted for 45.4% of market volume at the end of the review period, but only 32.4% of value, as it is active only in the low priced non-specialised milks sector. The only other suppliers of note are the local manufacturers Wockhardt, and Raptakos Brett. This situation is likely to change following the acquisition of Wockhardt's nutritionals business by Danone, the gradual expansion of Mead Johnson's operations and the growing commitment of Abbott to the Indian market.