e-tailing Industry in China

e-tailing Industry in China


China’s striking economic rise coupled with Internet revolution have synergic impact on the retail landscape of China

In 2014, China’s cumulative e-tail sales were approximately 2,815 billion Yuan and if industry prediction is to be believed, China is well poised to surpass the cumulative e-tail sales of the US, the UK, Germany, Japan and France by 2020

Online shopping in China is dominated by the C2C segment with striking 55% market share as of 2014 and marketplace is the most prevalent model in the country

Chinese government is taking significant steps to transform China to a consumer driven economy from its dependency on investments and exports and e-commerce is playing a very crucial role to achieve this objective; data has already started showing that online retail has led to significant incremental consumption in the past few years

Rapid Internet penetration and growing adoption of smart phones are driving e-tailing in China; co-development of various supporting industries, such as innovative payment gateways, are further paving the way for faster industry growth

Though growing, e-tailing in China is in very nascent stage and taking cue from various developed nations, it can be predicted that this industry would evolve a lot in the years to come and leading players would invest significantly on innovations to differentiate their value propositions


It provides comprehensive analysis of the various industry segments, provides historic data points such as market size; penetration levels etc. and also predicts how the market is expected to shape in the years to come.

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Take strategic business decisions using historic and forecasted market data related to the e-tailing space in China

1. Executive Summary
2. Industry Overview
a. Definition: Chinese e-tailing
b. e-tailing industry in China: Segments
c. E-commerce ecosystem in China
d. Online shopping in China: Key highlights
e. Growth of C2C Segment in China (%, 2011-2014)
f. Growth of B2C Segment in China (%, 2011-2014)
g. The online revolution in China
h. Overall Internet Users in China (2009-2014, Million)
i. Mobile Internet Users in China (2009-2014, Million)
3. e-tailing in China
a. Growing number of online shoppers in China
b. Internet population in China (Million, 2009-2014)
c. Internet Penetration in China (%, 2009-2014)
d. Growth in China’s mobile internet users
e. China’s Mobile Internet Users (Million, 2010-2014)
f. Gross Merchandise Value – Mobile Shopping in China (Billion Yuan, 2010-207e)
g. Growth in the share of online consumption
h. Share of Online Transactions in China’s Overall Retail (%, 2009-2014)
i. Online Shopper Population in China (Million, 2009-2013)
j. ‘Fashion’ is the hottest selling item online
i. Categories Purchased Online (2014)
k. ‘Male’ segment still dominates online shopping in China
i. Age Distribution of Online Shoppers (2014)
ii. Shopping Frequency (2014)
l. China’s Singles’ Day: ‘Biggest online shopping day on planet’
i. China Singles’ Day Sales (US$ Billion, 2009-2014)
m. Consumer behavior in China replicates that of any emerging economy
n. Logistics: Key to get competitive edge in e-commerce
i. Growth in Number of First Time Buyers (2013-2014,%)
o. Growth of e-commerce enablement services are strengthening Chinese e-tailing space
4. Trend Analysis
a. Increase in B2C business
b. Thriving m-commerce in China
i. GMV: Mobile Vs. PC (2010-2017e)
ii. Mobile Shopping: Medium of Access (2014)
c. Rapid social media usage with geographic expansion
5. Competitive Landscape
a. Key Players in B2C Segment
i. B2C Market Composition: 2014
6. Outlook
a. Gross Merchandise Value: Chinese e-commerce Space (Yuan Billion, 2013-2020f)
b. Gross Merchandise Value: Chinese m-commerce Space (Yuan Billion, 2013-2020f)

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