e-tailing Industry in China

e-tailing Industry in China

Summary:

China’s striking economic rise coupled with Internet revolution have synergic impact on the retail landscape of China

In 2014, China’s cumulative e-tail sales were approximately 2,815 billion Yuan and if industry prediction is to be believed, China is well poised to surpass the cumulative e-tail sales of the US, the UK, Germany, Japan and France by 2020

Online shopping in China is dominated by the C2C segment with striking 55% market share as of 2014 and marketplace is the most prevalent model in the country

Chinese government is taking significant steps to transform China to a consumer driven economy from its dependency on investments and exports and e-commerce is playing a very crucial role to achieve this objective; data has already started showing that online retail has led to significant incremental consumption in the past few years

Rapid Internet penetration and growing adoption of smart phones are driving e-tailing in China; co-development of various supporting industries, such as innovative payment gateways, are further paving the way for faster industry growth

Though growing, e-tailing in China is in very nascent stage and taking cue from various developed nations, it can be predicted that this industry would evolve a lot in the years to come and leading players would invest significantly on innovations to differentiate their value propositions

Scope:

It provides comprehensive analysis of the various industry segments, provides historic data points such as market size; penetration levels etc. and also predicts how the market is expected to shape in the years to come.

Reasons to Download:

Take strategic business decisions using historic and forecasted market data related to the e-tailing space in China